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Content Intelligence

Know where each approved message is used, and if it is still current.

Content Intelligence is your library of approved messages and materials. Each key message is linked to the part of the prescribing information it relies on. Juncture finds every brochure, email, slide and web page that uses it, matched by meaning, so reworded and translated copies are found too.The prescribing information, which people in pharma call the label, is the official document a regulator approves for each medicine: the FDA in the US, the European Commission or a national agency in Europe, the MHRA in the UK.

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Example view, fictional medicine Varigel. Approved messages, each with the part of the prescribing information it relies on and how many materials use it.

What it holds

The approved library every other check reads from.

Approved key messages

Each approved key message with its approved variations, the sources behind it and a list of every material that uses it, in the same structure your review system uses.

Approved text blocks

Approved blocks of text with their messages, sources and images, ready to reuse as approved. Some teams call these modules.

Where each message is used

Every brochure, email, slide and web page a message appears in. A rounded figure, a reworded line or a translation still leads back to the approved original.

Reuse and drift

Where each approved block is reused, and where the wording has drifted away from what was approved.

What AI tools repeat

How often AI tools repeat your approved messages, block by block, and the questions where they cite another website instead.

Comes from your review system

Your approved material comes in as an export from the review system you already use. Approval stays there.

How it runs

From an export to a library linked to the prescribing information.

  1. 1

    Import the approved set

    An export of approved key messages, sources, text blocks and materials from the review system you use, such as Veeva PromoMats or Aprimo.

  2. 2

    Link each message to the prescribing information

    Each key message is linked to the part of the prescribing information it relies on. Juncture suggests links between messages and their sources, and your medical writer accepts or rejects each one.

  3. 3

    Match every material by meaning

    Each brochure, email, slide and web page is split into blocks and matched to the approved messages and text blocks. That shows where each one is used and where the wording has drifted.

  4. 4

    Follow a change to everything it touches

    When the prescribing information changes, the links lead from the changed part to its messages, and from the messages to every material that uses them.

Reuse and drift

See which approved blocks a piece of material reuses, and where the wording moved.

Each block of a brochure, email or slide is matched to the approved block it came from and marked as exact, a light edit, reworded or new. A reworded block has drifted from what was approved, and the reviewer sees the original beside it.

Example view, fictional medicine Varigel. Each block is matched back to the approved block it reuses.

What AI tools repeat

See which approved messages AI tools repeat.

Juncture counts how often each approved message shows up in answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, and lists the questions where the answer cites another website instead.

Example view, fictional medicine Varigel and example figures. How often each approved message appears across five AI tools, and the questions another website answers instead.

Source check

Are the sources behind each message right?

Four checks on each key message in the library: it cites a source, the source supports the message, the numbers match, and it cites the current version of the prescribing information. Each message gets a score from 0 to 100.

About Source check

What Content Intelligence never does

  • Replace your review system. Approval stays where it is.
  • Approve a message or change its approval status. Your reviewers decide.
  • Write new messages. It works with what your reviewers approved.
  • Train any AI model on your material.

Questions

Questions about Content Intelligence.

What is Content Intelligence?
It is your library of approved messages and materials inside Juncture. It holds your approved key messages, their variations and sources, and the approved text blocks your teams reuse. Each message is linked to the part of the prescribing information it relies on, and Juncture keeps a list of every material that uses it, matched by meaning. Change Check, Pre-check and the AI answer check all read from it.
How is it different from Veeva PromoMats or the library where we keep our files?
Those systems store approved files and send them through review. Content Intelligence reads that approved set and makes it searchable by meaning. It links messages to the prescribing information, finds reworded and translated copies, and shows where each message is used. It works beside your review system and does not replace it.
What does matched by meaning mean?
Juncture compares what two passages mean. "A 34% reduction" and "reduces it by about a third" lead to the same approved message, and so does a translation. A plain word search finds only identical text.
What is drift?
Drift is when reused text moves away from the approved wording, for example a heavy edit or a rounded figure. Juncture flags it with the approved original beside it, so a reviewer can decide whether it still says the same thing.
What does it show about AI tools?
How often AI tools repeat your approved messages when they answer doctors’ questions, for each message and each tool. It also lists the questions where the answer cites another website instead of your approved content.
How does it help when the prescribing information changes?
Each key message is linked to the part of the prescribing information it relies on, and each material to the messages it uses. When a part changes, those links lead to the affected messages and to every material that uses them, including reworded copies. A Change Check follows those links.
Where are sources checked?
Source check has its own page. It checks each key message four ways: it cites a source, the source supports the message, the numbers match, and the cited version of the prescribing information is current. The current version is looked up on the public websites of the EMA, the UK emc, DailyMed and openFDA.

Start with one medicine

See where each approved message for one medicine is used.

Start with a sample check on one of your medicines from public information. Or book a walkthrough, and we load the approved messages for one medicine, link them to the prescribing information and show where each one is used.

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